Digital Britain Day (3)
From Chris Williams, media partner, Deloitte, a management consultancy. In Computer Weekly.
"Deloitte believes if high-speed broadband is to succeed, three principles need to be adopted:
Online services need to offer something new that the customer will value significantly above today's alternatives to drive a desire for increased bandwidth;
The customer business model needs to be viable and sustainable for all parties in the value chain;
New ways must be found to target segments of the population that do not currently use any broadband services.
"By putting the customer back at the centre of the debate, the industry can avoid the 'build-it and they will come' mentality, and will create a competitive environment that puts Britain in the foreground of the digital landscape."