Digital Britain Day (7)
[UK television network] Five has signed a deal with Brightcove, an online video platform, which will allow its TV content to be easily embedded within people’s social networks and via big entertainment portals, such as AOL and Yahoo.
It is the first UK broadcaster to syndicate full-length episodes of popular programmes like Home and Away and Neighbours, for catch-up viewing across third-party websites. It is also the first broadcaster in Britain to use an externally developed player to host its full-length content. The BBC relies upon its iPlayer, Channel 4 on 4oD and ITV on ITV player.
From the Telegraph. Social prestige through sharing and embedding...
Five hopes to have signed deals with partner websites such social networks like Facebook and portals, like AOL, by the end of this year. However, its own online properties, Five.tv and FiveFWD, the cars and gadgets portal for young males, will be the first websites to use Brightcove as the video platform showing Five content.
New Business models all the time.