So what's it about? In a roundabout way, it's about you. But it's also about the golden age of pop, when the US rose to supreme power. It encompasses everything from Rock Hudson, Lou Reed, Saddam Hussein, a chimp and Lee Harvey Oswald. It's a heady brew.
"I think it's a fascinating period," says Curtis.
"I wanted to do a film about what it actually felt like to live through that time ... Where you could see the roots of the uncertainties we feel today, the things they did out on the dark fringes of the world that they didn't really notice at the time, which would then come back to haunt us."
It's a common theme in Curtis's work: he's not interested in conspiracy theories, but rather with the unforeseen consequences of ideas throughout history, and their impact on a deeply personal level. "The way power works in the world is: they tell you stories that make sense of the world. That's what America did after the second world war. It told you wonderful dreamlike stories about the world ... And at that same time, you were encouraged to rise up and 'become an individual', which also made the whole idea of America attractive to the rest of the world. But then this very individualism began to corrode it. The uncertainties began in people's minds. Uncertainty about 'what is the point of being an individual?'"
I'm thinking Edward Bernays Meets Mad Men. When I've experienced it I'll review.