Monday, August 17, 2009

The Tipping Point (and symbol)

Rickett said he published an ebook simultaneously with all his titles and that this was linked to new online marketing strategies. "Books are getting much better at using the internet to create excitement, like films do," he said. This summer Rickett has watched online interest in Viking Books' sequel to The Hitchhiker's Guide to the Galaxy, by Eoin Colfer, translate into heavy orders for the book well before its publication.

The technology that allows readers to read books on a handheld screen is improving just at the moment Brown's The Lost Symbol hits the streets. For Rickett, the possibilities, including books with scored soundtracks and video inserts, are just becoming clear.

New Dan Brown is material and e-book...from the Observer (currently a print newspaper).