Brand extension, coffee table accessory; the de Botton empire expands into the Interiors market?
In a carefully targeted brand extension, Monocle is launching its own library, with the first title Alain de Botton's The Pleasures and Sorrows of Work and a print run of just 1,000. More titles will follow, ranging from social and political commentaries to out-of-print books meriting revival. "It develops and solidifies our relationship with our audience and our contributors," says [Tyler] Brûlé.
From The Guardian.