Saturday, December 06, 2008

Lost in the Information Sea: 130,000 inflatable breasts

What an excellent piece of viral marketing.

More than 130,000 inflatable breasts have been lost at sea en route to Australia.

Men's magazine Ralph was planning to include the boobs as a free gift with its January issue.

The cargo is worth about $200,000, which is another blow for publisher ACP's parent company PBL, which is already in $4.3 billion of debt.

From WA Today in Australia.

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