Online, there's another alternative, which newspapers seem to have problems figuring out: Beef up coverage by aggregating links from other news sites. I'm always flabbergasted to hear editors complain about sites that link to them (somehow, in this view, the linkers are stealing content), when in fact that traffic is almost always additive- and newspapers should be doing the same thing themselves. Newspaper sites should be the central source of links to anything they cover, and they should use those links to supplement coverage they can't do themselves.
Mark Potts on the future of the "wires".
The next level of this analysis is how to be the "central source". That seems to involve legacy. Should YouTube become a news aggregator?
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