Sunday, December 28, 2008

Music is the food of marketing, so play on

And as music becomes a means to an end — pushing a separate product, whether it’s a concert ticket or a clothing line, a movie scene or a Web ad — a tectonic shift is under way. Record sales channeled the taste of the broad, volatile public into a performer’s paycheck. As music sales dwindle, licensers become a far more influential target audience. Unlike nonprofessional music fans who might immerse themselves in a song or album they love, music licensers want a track that’s attractive but not too distracting — just a tease, not a revelation.

But does this model work for any other creative content? I fear this is going to be a bad year for books. From the NYT.

Robin’s, which says it is the oldest bookstore in Philadelphia, will close next month.

More book horror here. In the new year I'm looking for the positives: E-books in particular.

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