Tuesday, December 30, 2008

Evolution in the digital era and beyond...

We tend to think of evolution as something involving structural modification, yet it can and does affect things invisible from the outside—behavior. Many people carry the genes making them susceptible to alcoholism, drug addiction and other problems. Most do not succumb, because genes are not destiny; their effect depends on our environment. But others do succumb, and their problems may affect whether they survive and how many children they have. These changes in fertility are enough for natural selection to act on. Much of humanity’s future evolution may involve new sets of behaviors that spread in response to changing social and environmental conditions. Of course, humans differ from other species in that we do not have to accept this Darwinian logic passively.

What does this mean for us the digital consumer in the information sea?

Quote from a long piece in Scientific American.

Titled: The Future of Man.

No comments: