But does the economics work? I hope so.
In fact, saying "women's magazines" with an implicit eye-roll is, these days, like calling Brooklyn a hip residential "frontier" or using a VCR: transparently passe. As the earnest compliance with the requests for sit-downs with as many women's magazine EICs who requested them by McCain and Obama made clear, "politicians understand that they can't get elected without women," says Cindi Leive. "So they give us access they never would have two decades ago. Anyone who doesn't get that is sort of trailing the boat, anyway."
Sheila Weller in the Huff Po.