Since the Clinton years, this has been the era of the permanent campaign, with the line between running for election and running the country practically erased. Bush took Karl Rove into the White House, turned policy into an arm of politics, and governed the same way he campaigned: treat the press as an out-of-favor interest group, control the message at all cost, repeat it incessantly regardless of changing facts, admit no mistakes, show no uncertainty, reward loyalists, and ignore critics or else, if necessary, destroy them. This approach to what’s known as strategic communications won Bush two elections; it also helped destroy his Presidency. Campaigning and governing are not the same. They are closer to being opposites.
George Packer in the New Yorker.