Thursday, November 06, 2008

Notes on Victoria Barnsley's LSE lecture

Harper Collins CEO, Victoria Barnsley spoke at the LSE last night. Some thoughts from a great publishing blog:

The coming change is driven by two things: (1) E-ink, (2) Publishers and retailers investing in digital distribution infrastructure. The ebook reading experience is getting better, in the form of the Kindle, Iliad and Sony Reader. The iPhone is a strong contender, as are all next-generation smartphones.

Kindle has the huge advantage of its wireless connection. Barnsley sees this as enabling the one thing that’s really changed books in the last decade: impulse shopping, as seen in Tesco’s and Asda, and in bookstores’ 3 for 2 offers. That’s the future. Imagine watching Cranford on the TV, and immediately downloading the complete works of Elizabeth Gaskell - “instant bedtime reading”. This impulse buying is the most significant development in bookselling.

Part of a blog by Apt about publishing, technology and design.

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