Thursday, October 30, 2008

Newspapers & Magazines are most trusted for election information...

...say C-level executives in America. This research is

based on in-depth interviews with more than 30 "C-level" executives at companies exceeding $1 billion in revenue and representing a diverse geographic and industry base.

"Even though it is well documented that the print media has been steadily losing ground in recent years, it is arguably the most influential source of information on important topics for CEOs, CFOs and other senior executives," said Eva Schmatz, president, SUMMUS Limited. "There is a lot more life in this channel than people give credit."

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