Tuesday, October 28, 2008

More Oprah & Kindle (strategy)

Regardless, Winfrey's blessing could prove to be a turning point for the Kindle if it helps to spark buzz among women with disposable income who read a lot and otherwise wouldn't have heard about the device. According to some experts, women control or influence 83 cents of every dollar spent in the U.S. I don't think I'm going too far out on a limb by guessing that if they like the device, many could end up buying the e-readers for their children. Our economy is tanking and money could be tight for a long time but I'm thinking one area consumers won't skimp on is their children's education.

From CNET.

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