Wednesday, October 08, 2008

Down to Zero

"When we started out two years ago people were holding onto their content and weren't seeing value of link for reward rather than payment for reward", Davies says.

"Paid [for] content will die a death in the mainstream, and we're getting closer. People are [now] starting to realise that.

"That's how we're able to do these kind of [licensing] deals now."

Were they ahead of the curve? "We assumed this is where it was going – it's what the music industry has done," he says.

Idiomag, co-founder, Andrew Davies, tells that in launching two years ago he:
'wanted to apply this concept of personalisation to the consumer [magazine] industry'.

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