Friday, September 26, 2008

Google on the future

Many of the things on the Internet, whether mobile or fixed, will know where they are, both geographically and logically. As you enter a hotel room, your mobile will be told its precise location including room number. When you turn your laptop on, it will learn this information as well--either from the mobile or from the room itself. It will be normal for devices, when activated, to discover what other devices are in the neighborhood, so your mobile will discover that it has a high resolution display available in what was once called a television set. If you wish, your mobile will remember where you have been and will keep track of RFID-labeled objects such as your briefcase, car keys and glasses. "Where are my glasses?" you will ask. "You were last within RFID reach of them while in the living room," your mobile or laptop will say.

The Internet will transform the video medium as well. From its largely programmed, scheduled and streamed delivery today, video will become an interactive medium in which the choice of content and advertising will be under consumer control. Product placement will become an opportunity for viewers to click on items of interest in the field of view to learn more about them including but not limited to commercial information. Hyperlinks will associate the racing scene in Star Wars I with the chariot race in Ben Hur.

At the moment Google feels like Shakespeare in 1599...


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