Early Product Placement, with smoke

The amounts that film stars were paid to promote Lucky Strike
cigarettes in 1937/8

Actor US$ paid (2008 equivalent)

Gary Cooper 10,000 (146,583)
Joan Crawford 10,000 (146,583)
Henry Fonda 3,000 (43,975)
Clark Gable 10,000 (146,583)
Bob Hope 2,500 (36,646)
Gertrude Lawrence 1,750 (25,652)
Carole Lombard 10,000 (146,583)
Myrna Loy 10,000 (146,583)
Fred MacMurray 6,000 (87,950)
Ray Milland 2,000 (29,317)
George Raft 3,000 (43,975)
Edward Robinson 3,000 (43,975)
Barbara Stanwyck 10,000 (146,583)
Gloria Swanson 1,500 (21,988)
Robert Taylor 10,000 (146,583)
Spencer Tracy 10,000 (146,583)

Source: Tobacco Control 2008

via the BBC.