Thursday, September 25, 2008

Derek Draper to end the influence of right wing politics blogs, with magic sword 2.0

...the Labour Party is exploring plans for an online rapid rebuttal unit, designed to kill off damaging stories circulating in the blogosphere.

Former lobbyist Derek Draper will oversee the initiative, having recently been called in by Labour’s general secretary to advise on how the party can communicate its message.

Labour strategists are keen to respond to the growing influence of right-wing blogs. The eventual system could resemble a modern-day version of Labour’s famous Excalibur unit, which was successfully used to kill negative stories by Tory-supporting newspapers in the run-up to the 1997 general election.

From PR Week.

Perhaps Derek Draper should start here.
If the findings of some political scientists are right, attempting to correct misinformation might do nothing more than reinforce the false belief.

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