Thursday, June 25, 2009

Arthur on the Last Blog of the Long Tail

But recently – over the past six months – I've noticed a new trend: fewer blogs with links, and fewer with any contextual comment. (I'm defining a blog here as an individual site, whether on Blogger or Wordpress or an individual domain, with regular entries.) Some weeks, apart from the splogs, there would be hardly anything. I didn't think we'd suddenly become dull. Nor was it for want of searching: mining for blog comments, I use and Google's Blogsearch.

Where is everybody? Anecdotally and experimentally, they've all gone to Facebook, and especially Twitter. At least with Twitter, one can search for comments via – though it's still quite rare for people to make a comment on a piece in a tweet; more usually it's a "retweet", echoing the headline. The New York Times also noticed this trend, with a piece on 9 June about "Blogs Falling In An Empty Forest", which pointed to Technorati's 2008 survey of the state of the blogosphere, which found that only 7.4m out of the 133m blogs it tracks had been updated in the past 120 days. As the New York Times put it, "that translates to 95% of blogs being essentially abandoned".

From Charles Arthur in the Guardian. Feel like a dinosaur. Still, compared to books...

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