Wednesday, January 11, 2006

Reposition now

The news that certain parts of the Merrill Lynch & Co. Inc. retail investment management products (yup) are to be rebranded this year reminds me of one my favourite early twenty-first century quotes

We have a wonderful business, a wonderful franchise. We just need to be repositioned

Stan O’Neal
COO and acting CEO, Merrill Lynch
quoted: The Economist, June 29th 2002

I don't know why, it always makes me laugh.

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