A conversation about journalism, the internet, media, trust, truth, libraries & archives, social networks & publishing, and the democratisation of doubt - with occasional photographs and a nod to cinema.
Tuesday, January 10, 2006
Three years since the last rebrand, though ITV now has four channels. Research commissioned by the channel showed that BBC was "dad" and C4 a "cool brother". So now ITV 1 wants to be "Robbie Williams" according to the Independent. The key, is emotion:
ITV1 has a new gold logo and is represented by clips of real people displaying the gamut of emotions, from children rolling down a hill to a woman crying alone in bed.