Rebranding ITV

Three years since the last rebrand, though ITV now has four channels. Research commissioned by the channel showed that BBC was "dad" and C4 a "cool brother". So now ITV 1 wants to be "Robbie Williams" according to the Independent. The key, is emotion:

ITV1 has a new gold logo and is represented by clips of real people displaying the gamut of emotions, from children rolling down a hill to a woman crying alone in bed.