Monday, December 12, 2005

remakes (news)

During the holiday season, moviegoers can catch remakes of films like "Fun with Dick and Jane," "King Kong" and "Pride and Prejudice." Now, fans of the small screen can watch a remake too, of a television commercial widely considered one of the funniest ever made.


Bayer and its agency, BBDO Worldwide, have re-created a 1972 spot for Alka-Seltzer known as "I Can't Believe I Ate the Whole Thing," for the plaintive cry from a gourmand husband that opens the commercial. The phrase, and a variant, "The whole thing," went on to enter the baby-boomer vernacular.


A campaign in early 2006 will include packages of Alka-Seltzer with a "retro" design

From the New York Times

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