During the holiday season, moviegoers can catch remakes of films like "Fun with Dick and Jane," "King Kong" and "Pride and Prejudice." Now, fans of the small screen can watch a remake too, of a television commercial widely considered one of the funniest ever made.
Bayer and its agency, BBDO Worldwide, have re-created a 1972 spot for Alka-Seltzer known as "I Can't Believe I Ate the Whole Thing," for the plaintive cry from a gourmand husband that opens the commercial. The phrase, and a variant, "The whole thing," went on to enter the baby-boomer vernacular.
A campaign in early 2006 will include packages of Alka-Seltzer with a "retro" design
From the New York Times