'Journalism' and 'the news' – founded, as I say, almost
entirely on 'the story' – is not a fixed point in the universe. It's not a
force of nature. It doesn't have to be how we journalists have made
it.
The web has unbundled the bundle we used to sell
audiences as a paper or a bulletin; it's erased the distinction we
journalists used to make between 'news' – what we said it was –
and information, stuff, the whole of the rest of the world.
The web is enabling our former audiences to come to their
news in their ways at their times. Our old image of gripping them
with our ‘stories’ is no more.
Kevin Marsh in The future of journalism.
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