Sunday, July 05, 2009

Free: the "takedown" debate, and more future of news....

It's all here today in the NYT.
Free is also the subject of new book by Wired editor Chris Anderson, “Free: The Future of a Radical Price,” which got its first big review this week, by Malcolm Gladwell in the New Yorker, a media moment that’s provided much entertainment to observers.

“It’s always fun when one popular idea popularizer goes after another popular idea popularizer,” says Paul Kredosky.

At the Awl, Chorie Sicha said, “It’s like War of the Speaker’s Bureaus.” To which Tom Socca replied: “MOTHRA V. MOTHRA.”

What many liked about Gladwell’s review was that it was a “takedown” of Anderson’s book, and in these troubled times, such things are need to put a little vim back in the vigor of old media enthusiasts.

And there's a good take on this from Fred Wilson too.
...the Internet allows an entrrepreneur to enter a market with a free offering because the costs of doing so are not astronomical. And most entrpreneurs who take this approach will maintain an attractive free offering of their basic service forever. But that doesn't mean that everything they offer will be free. That's the whole point of freemium. Free gets you to a place where you can ask to get paid. But if you don't start with free on the Internet, most companies will never get paid.

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