Tuesday, May 05, 2009

A content maker talks launch dates in the digital age

It's time for staggered releases to end. Every day they continue, more people, tired of seeing adverts and reviews of shows and movies they won't be able to buy legitimately for months or years, call up a techie friend and say "that torrenting thing, how do you do that?"

Every day these shows and movies aren't available to buy, worldwide, on the same day, for a reasonably equivalent price, more people are finding out how to get them for nothing. And once they're used to doing it that way, it's going to be harder than ever to get them back.

Naomi Alderman on film downloading in The Guardian.

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