Thursday, December 18, 2008

We have been here before, but that doesn't mean we won't be here again: printcasting

Daily Me gets update. Personalised printed newspapers? Printcasting.

To paraphrase a character in the recent remake of The Day the Earth Stood Still, history shows that humanity doesn't evolve until it's standing at the brink. Right now that's exactly where newspapers are. Next year, expect to see smart newspapers moving quickly away from the status quo -- huge overhead, one size fits all, poorly targeted ads -- and toward a new model that is more efficient, community-driven and personalized than ever before. And expect advertising to be more highly-targeted, measurable, and self-serve.

From the MediaShift Ideas lab.

Printcasting Prototype Demo from Dan Pacheco on Vimeo.

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