Facebook, Apple, Yahoo, Verizon and FedEx for the first time have made an annual ranking of the top 20 most trusted companies in the United States.
From SF Gate.
Google, however, dropped off the list, released today by the Ponemon Institute and TRUSTe in San Francisco, as did Countrywide Financial, Bank of America (which acquired Countrywide) and Weight Watchers.
Meanwhile Yahoo goes into trust overdrive:
“In our world of customized online services, responsible use of data is critical to establishing and maintaining user trust,” said Anne Toth, Yahoo!’s Vice President of Policy and Head of Privacy. “We know that our users expect relevant and compelling content and advertising when they visit Yahoo!, but they also want assurances that we are focused on protecting their privacy.”
From Yahoo! Finance.