...stunning news, of course.
...the report points out, "companies that selfishly blog about their products [are reinforcing] the idea that blogs can't be trusted." In other words, 84% of corporate blogs today probably suck.
What's driving this prevailing consumer distrust? It can be many things, from pressure within an organization to make sure that a blog is "branded" enough in what it talks about, to inexperience of a random member of the marketing team charged with launching a blog but without a strategy in mind for how to make it something compelling. Usually, the deficiency comes down to content. Launching a blog with nothing to say is like paying for a blank magazine ad ... sure you own the space, but you've done nothing with it.
The self named Influential Marketing Blog reworks Forrester.