Monday, November 17, 2008

The Press Complains Commission, advertising, trust and a bit of Google

The Press Complaints Commission (PCC) has named Baroness Peta Buscombe as chairman.

Buscombe, who was made a life peer in 1998, will succeed current chairman Sir Christopher Meyer, who leaves the post in March 2009.

From Buscombe is currently chief executive of the Advertising Association.

Other parties attracting her ire [Baroness Peta Buscombe] include consumer groups such as Which? and Sustain, and charities and non-governmental organisations such as the British Heart Foundation and British Medical Association.

"They build trust in themselves by destroying trust in others. I constantly tell politicians that when they are talking to Which? or Sustain, they're not necessarily talking to the consumer," she points out. "They are so good at lobbying and you get such an influx of information from these groups, most of which is rubbish."

From Brand Republic earlier in the year.

Bumped into Baroness Peta Buscombe at the bar in the Imperial Hotel last night - Peta is the CEO of the Advertising Association. She told me that last week she had attended the Labour party conference, for business purposes only I hasten to add.

I asked her how it had compared to our own conference. "No where near the number of delegates" she said."No real activists as such, a very corporate affair, focused, driven and very smart - so glad I wore my Armani" Priceless!

From last year's Spectator coffee house blog of the Conservative party conference.

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