Tuesday, November 18, 2008

Facebook is the wrong way around, says rival, I think

...in the online world, we send our customers to Facebook or MySpace to interact around OUR service; we send them away from our website; we fragment them according to what social network they happen to belong to. That's nuts! The fact that companies DO send their customers off to Facebook is evidence of how important the social networking function is – and of the fact that there is no good alternative.

From the Fractals of Change blog.

No comments: