By opening its index to thousands of independent programmers and entrepreneurs, Yahoo hopes that BOSS will kick-start projects that it lacks the time, money, and resources to invent itself. Prabhakar Raghavan, head of Yahoo Research and a consulting professor at Stanford University, says this might include better ways of searching videos or images, tools that use social networks to rank search results, or a semantic search engine that tries to understand the contents of Web pages, rather than just a collection of keywords and links.
It isn't all Google.
Although most of it...
The confusion about Google’s identity may not be quite that Manichean, but it does run deep. The company, which today celebrates the tenth anniversary of its incorporation, remains an enigma despite the Everest-sized pile of press coverage that has been mounded around it. People can’t even agree what industry it’s in.
From Nick Carr's Rough type.