Alastair Campbell on getting elected...
The first and most obvious step to authenticity is to be who and what you are. That does not mean not taking care of image, message, words, pictures, clothes, media management, voices of third party support, attacks on opponents. But they must all speak to a basic strategic reality, because in this more intense exposure, the public will get to the reality anyway.
...and what is it about this that sounds a little, er, forced about this argument?
In contrast: Nadav Kander's amazing pictures at Flowers East...Obama's People.