Tuesday, September 22, 2009

Grande skinny, slightly wet extra hot news

Terry Heaton's always interesting blog reflects on the news that: MSNBC’s “Morning Joe,” with Joe Scarborough and Mika Brzezinski is now sponsored by Starbucks. What happens when it is time for a story about, let's say, coffee wars and MSNBC...
...stayed away from the negative story about coffee. Think about this before you react, but in today’s world of thousands of news sources, what is really wrong with that? And wouldn’t people feel that the one place they could get the Starbucks’ “side” of the story would be “Morning Joe?”

If you assume that you are the ONLY source for news and that you have to market yourself as such, then the need for such purity is pretty obvious. But if you can bring yourself to accept that you don’t need to be the ONLY source for news, then the fundamentals of purity don’t matter as much. News is ubiquitous today

Slippery slope this news by osmosis stuff, so we can be trusted to always feel the bias. But it won't be the last time we hear this kind of thing.

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