Sunday, May 17, 2009

Follow Me, Follow You

From the New York Times - out the door service:
A new Web service, called Abandonment Tracker Pro, is in beta testing and scheduled for formal release next month. Developed by SeeWhy in Andover, Mass., the service will alert a subscribing Web store when a visitor places an item in a shopping cart or begins an application and does not complete the final step.

What distinguishes Abandonment Tracker Pro from other services is its enabling of remarketing “in real time,” SeeWhy says.

The idea that a visitor isn’t entitled to leave an online store empty-handed without being pestered sounds distasteful enough. But having that contact start immediately seems a new form of marketing brazenness

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