...the Labour party itself is now moving to the forefront of new media and online campaigning. I am glad to be a part of that, even if it is with my tongue in my virtual cheek.
I have blogged before, when I was a European Commissioner at the WTO Doha Ministerial meeting in Geneva last July, and I enjoyed it. But in this, my first UK political blog, I want to say something about how we get our message out in these modern times. Because the world has changed since 1997. Now, no-one has been more identified with message and campaigning discipline than myself, something that makes me rather proud, I have to say, because, during the 1980s, I saw the Labour party repeatedly let down its voters by failing to win the battle with the Tories and the media. Back then we were in hand-to-hand combat with an almost universally hostile press but sometimes we were our own worst enemy.
This must, of course, never happen again...
Peter Mandelson from LabourList.org
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