Tuesday, November 25, 2008

Promiscuity is the New Social Networking

And the old suck it and see.

Back in the earliest days of planning The Washington Post's online strategy, 15-plus years ago, we talked a lot about our intentions to "be promiscuous"–placing as many bets as possible on as many different technologies and strategies as we could.

That philosophy kind of went by the wayside over the years at The Post and other publishers as they put almost all of their chips on building up their Web sites. But as it turned out, the audience was promiscuous, adopting all sorts of online media and devices that publishers never fully appreciated.

Sometimes the old ones are the best. From Recovering Journalist.

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