Thursday, August 06, 2009

Spotify: three steps to heaven?

Spotify needs to hit three triggers if it's not to be just the latest flash-in-the-pan: "Break through the 15-20 million user bar like Pandora did", "convert roughly five percent of its user base to premium offerings" and "build a sustainable ad business that helps shoulder the cost of its free users".

Otherwise it's Walk on By? From The Guardian.

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