Websites themselves are still failing to make money. Media institutions nationally are only taking 20 per cent of advertising compared with Google, which alone takes 40 per cent. Guardian editor Alan Rusbridger said: "There is something intrinsically unfair about the advantage that Google has by taking the lion's share of the advertising, but I think at the moment Google by and large are helping us all."
Ms. McCall [chief executive of the Guardian Media Group] said: "We are partners with Google. We do make some money from them."
Reporting from the Society of Editors, on the "big issue".
How does this work, the intrinsically unfair? Classified Jobs Advertising, anyone? Now who has a monopoly on that?