So while there is a large direct-mail effort, a dedicated Web site about the settlement in 36 languages (googlebooksettlement.com/r/home) and an online strategy of the kind you would expect from Google, the bulk of the legal notice spending — about $7 million of a total of $8 million — is going to newspapers, magazines, even poetry journals, with at least one ad in each country. These efforts make this among the largest print legal-notice campaigns in history.
That Google is in the position of paying for so many print ads “is hilarious — it is the ultimate irony,” said Robert Klonoff, dean of Lewis & Clark Law School in Portland, Ore., and the author of a recent law review article titled “Making Class Actions Work: The Untapped Potential of the Internet.”
From the NYT.
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