book with booze, or booze with book?

A bonsai of sighs?

But what's most striking is the extra mini-cover that conceals the lower 1/4 of the book. It's an advertisement for a green drink you get from a plastic bottle that gives one, if I'm reading the marketing correctly, enlightenment. Witness:


Now, maybe my cultural radar is all whacked, and perhaps I'm having a Koontz moment, but if you look at this gentleman's collar, does he not look like a Buddhist monk? And that expression--is he not in the later stages of enlightenment, staring directly into nirvana?