Wednesday, July 01, 2009

e-book prices - a meme begins stickily

It appears that's pricing model for electronic books - just under $10 - is on its way to becoming the norm. Barnes & Noble, on its eReader site, is now offering digital versions of New York Times bestsellers for $9.95, just a hair cheaper than Amazon's standard $9.99 for such books. The downward pressure on e-book pricing has rattled many book publishers.

As Fast Company wrote recently, Amazon with e-books is following the strategy of Apple with digital music, creating a "sticky price in consumers' minds" that, once established, is difficult to dislodge - and gives Amazon more leverage in negotiations with publishers.

From Techflash.

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