Monday, August 10, 2009

They will pay - for all you can eat

The research, carried out by the University of Hertfordshire, reveals that an overwhelming majority of 14- 24-year-olds would be interested in signing up to an MP3 download service that would allow them to get as much music as they wanted for a fixed fee.

Of those currently using P2P networks 85% would welcome such a service, with 57% saying that it would stop them filesharing illegally and 77% of them claiming they would still buy CDs.

"If they're prepared to work with us if we give them an all-you-can-eat download service, well then, as an industry we may then well have to step up to the plate and try to provide them with that kind of service," says Sharkey.

There is evidence that the business is already moving in that direction. In June, the cable company Virgin Media announced the launch of an unlimited download service in partnership with the world's largest music company, Universal, which will allow subscribers to stream and download as many tracks as they want for £10-£15 a month.

Although the survey found huge enthusiasm for streaming music, such as on Spotify or YouTube, 78% of respondents said they would not be prepared to pay for a streaming service.

From UK Music as reported in the Guardian.

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