Tesco has said it sees the future of its online offering as an open platform to which anyone can contribute.
From New Media Age. Interviewed Tesco and they were always ahead of the game but...
Tesco, along with its digital agency EMC Conchango, Microsoft and Nesta, is inviting developers to an open day, called T-Jam, in August to introduce them to the initiative.
Nick Lansley, Tesco.com head of research and development and head of special projects, told new media age, “We’re opening up our affiliate programme to allow people to develop for whatever device they want, whether it’s a website, mobile phone or set-top box, and make money for each new customer that comes to us as a result.
“The reason we’re doing this is that although we have lots of ideas we don’t necessarily have the resources to do them ourselves,” he added. “So the new API allows developers to write whatever they want, benefit us but also make money off the back of it.”