Amazon.com Inc. plans to release a program Wednesday for reading electronic books on Apple Inc.'s iPhone, extending Amazon's sales of digital books to devices beyond its Kindle e-book reader.
Amazon's software application, which can be downloaded free of charge, allows iPhone and iPod Touch users to read books or periodicals purchased on the Web or through their dedicated Kindle device, usually for $9.99. Using a service that Amazon calls whispersync, the program keeps track of a readers' latest page in any given book across both a Kindle and iPhone.
"There are times when you're going to be in a place where you happen to have your iPhone but not your Kindle," said Ian Freed, an Amazon vice president. "If I get stuck in line at the grocery store, I can pick up where I was reading with my iPhone."
From the WSJ.