Monday, December 22, 2008

Forget newspapers, what about magazines? Twitter weekly?

If 2008 was the year that newspapers learnt that the diagnosis is fatal, they are going to die in print - maybe not today, or tomorrow: but someday - then 2009 must be about magazines...and books...sitting in that same doctor's waiting room. Here's John A. Byrne, executive editor of Business Week in the US, and editor in chief of

When we talk about other new ways to compete, most magazines don’t seem to know where to start. Aggregation? Forget it. Few editors want to link to other stories that send people away from their own sites. Curation? Writers don’t “curate” journalism or discussions. They report and file stories and move on. Verticals? Editors want content that appeals to the broadest swath of people and gets massive traffic. User generated content? Most editors still turn up their collective noses at stuff created by their audience. Computer algorithms that replace news judgment for the prominence you give a story? You’ve got to be kidding. And Twitter? What’s that?

Writing in the Nieman Reports Byrne describes how his title has morphed from:

...a brand that produces a weekly magazine to one that is pretty much a 24/7 multiplatform organization

Much more that's interesting beyond newspapers here.

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