We may get excited about political campaigns going mobile in the beginning but as the interaction and messages remain stale so will our excitement eventualy become.
"When that happens," Wark points out, "people tend to refuse communications that do not come from a reliable source. So if you want to get out an email or a text send it to a friend, ask her to pass it on to a friend and so on." To its credit the Obama text campaign does ask you to "Forward to a friend" but if I understand what Wark is saying correctly there is a difference between being asked to do that by an automated Barak text message robot instead of your brother, or best buddy or cute boy or girl.
From TechPresident.
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