Tuesday, September 16, 2008

Do the mass math

Yet when the sheer number of Media vehicles radically increases, the median number of consumers attracted to any vehicle decreases because the total number of consumers are spread across many more vehicles (the so-called 'fragmentation' of audiences). That tends to reduce the median revenues of those vehicles. Mass Media vehicles try to compensate for this by 'dumbing' the quality of their content, attempting to attract a larger audience by appealing to a lower common denominator and restore larger numbers of consumers.

More wisdom from Vin.

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