Tuesday, August 19, 2008

The Age of Television

Young people are catnip for advertisers, but they mostly shun TV, and especially news broadcasts. A biannual news consumption study released Monday by the Pew Research Center found that only a third of news consumers younger than 25 watch TV news on an average day. That’s still twice as many as the 15 percent who read a newspaper on an average day.

The gray-haired audiences for television news seem to confirm the statistics. According to Nielsen Media Research, the median age of the top-rated Fox News audience is 63.9 years old, nearly four years older than that of the second-highest-rated news channel, CNN, and eight years older than for the third-place channel, MSNBC.

The median age for the three evening newscasts is 60.5.

From the New York Times, on how:

With polls showing a surge in primary-season ballots cast by voters under 30, media outlets are out to convert the newly energized voters into viewers.

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