Tuesday, December 27, 2005

Corporation "street"

PlayStation Portable graffiti photographed in San Francisco's Warehouse District

The launch of the Sony Playstation portable was backed by a "controversial" graffiti based advertising campaign.

"We're really looking at our target as urban nomads," Sony spokeswoman Molly Smith said

in an interview with Reuters.

The Seattle Times considers the implications further. Of course Sony is not the first company to use such techniques.

Nike, Time magazine and even stodgy IBM are among the growing list of companies that have dabbled in street art to get their marketing messages out.

And it can have some impact, it is claimed

Time magazine marketing director Taylor Gray said the stunt was a success because it "cut through the clutter" of marketing messages to which New Yorkers are exposed every day.

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